It's all about insult.
You want to insult a guy, you call him a girl.
If you're the governor of california, you call a guy a "girlie-man." If you're a politician, you call a yappy little dog you don't want a "girlie-dog" or you call a woman "sweetie." And you can get away with it.
If you're casting aspersions on candidates, you imbue them with female characteristics: you tar them with stereotypical female qualities/weaknesses: vanity, superficiality, etc. -- complaining about their haircuts, clothes, their color choices: Edwards as "Breck girl," Gore's "earth tones," Clinton's $400 haircuts, Kerry windsurfing like a sissy. You're about to fake-waterboard some loudmouth Con radio host, you tell him he's gonna "moan like a little girl." You want to justify torture, you frame your opponents as wimps and wussies.
You want to insult the [female] Speaker of the House of Representatives to further your rightwing political agenda, you call her a pussy.
And -- you can get away with it.

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